The Benzinga article “SizeUp Is Personalizing Small Business Analytics” discusses the strategic ways that SizeUp is helping banks and insurance companies with “tailored data to its clients through comparisons of millions of separate local, regional, and national data points.” According to the article “Through those data points and basic information on the business, like revenue, clientele or vendor information, Sizeup generates statistics on how that business compares to others close by or nationwide. Sizeup also provides maps and graphical information on areas of opportunity for new customers or advertising in the communities they serve.”
