The Benzinga article “SizeUp Is Personalizing Small Business Analytics” discusses the strategic ways that SizeUp is helping banks and insurance companies with “tailored data to its clients through comparisons of millions of separate local, regional, and national data points.” According to the article “Through those data points and basic information on the business, like revenue, clientele or vendor information, Sizeup generates statistics on how that business compares to others close by or nationwide. Sizeup also provides maps and graphical information on areas of opportunity for new customers or advertising in the communities they serve.”
Insurance Innovation Reporter’s article “Westfield Insurance Partners with SizeUp to Give BOP Clients Business Intelligence” describes how “Westfield Insurance (Westfield Center, Ohio) has partnered with business intelligence site SizeUp (San Francisco) to provide a competitive analysis tool to its small business owner customers to help them identify and maximize their competitive advantage and become more profitable.” The story further explains that Westfield is able to provide their small business customers and agents with four new analytical tools including: performance benchmarking, competitive assessment, best places to advertise, and demographic analysis.
Digital Insurance’s article “Westfield Insurance offers new BI tool to small businesses” discusses how the insurance company is providing SizeUp business intelligence to its small business customers. “Now small business owners can instantly access competitive benchmark, advertising, demographic, industry, geographic, and cost-of-business data that huge corporations use every day,” said Carrie Busic, Westfield Insurance’s national commercial sales leader, in a statement.
Financial services media outlet Benzinga’s story about SizeUp, “Meet SizeUp, The Startup Using Fintech To Narrow The Information Divide For Small Businesses” discusses the innovations SizeUp is delivering. According to the article, “The San Francisco company’s platform is licensed to banks, insurers and governments to provide small businesses with customized and local data on competitors, customers and advertising.”
FinXTech’s article, SizeUp: Friend or Foe, concludes that “SizeUp is a friend to banks and legacy financial institutions of all sizes. Bringing this level of sophisticated big data and business intelligence to their small business clients is only serving to help them grow and succeed, which should ultimately result in increased small business account retention. And as these companies grow, banks can be ready to upsell and cross-sell additional products and services that focus on specific stages of development along the way.”